Go read this longish Atlantic article on what could very well turn out to be the first real game-changer in the automotive world — produced, improbably enough, by General Motors. The GM people my age know is a company made of Fail; few folks in the Heathen orbit and generation have ever even considered a GM product outside of the odd Corvette or Camarao (hi, Edgar) — especially if you eliminate the early, independent years of Saturn as an aberration — GM eventually absorbed the division and destroyed its independence and with it, its value.
Well, that may change. The Volt is a new kind of hybrid that GM is in very-nearly-bet-the-farm mode over. It’s electric-first — there’s an on-board gas engine, but its job is to run a generator, not drive the wheels. The wheels turn with electricity, never gas. Set to go 40 miles on a charge (i.e., more than the average commute), the Volt will mean that most owners buy gas only once in a blue moon. And GM wants it in showrooms for 2010.
They might just make it. And if they deliver on these promises and manage to escape their seemingly inevitable Fail gene, Heathen might just buy one.