Faced with an increasingly nonwhite electorate and the fact that words like “GOP”, “Tea Party”, and “Conservative” tend to connote racism for many people, these goofballs are going to try to solve the problem, in part, by rebranding the Tea Party as “Frederick Douglas Republicans” (sic).

I am not making this up. Click through for TPM’s discussion, and follow over to MoJo for the referenced article. It’s an excellent example of how top Republicans are spending way more time on marketing than on substantive work.