Faced with amazing fan response, uncontestable financial success, and unprecedented goodwill following the Kickerstar-backed Veronica Mars movie, Warner Bros. managed to snatch defeat from the jaws of victory by completely ruining the digital download of the film they’d promised the Kickstarter backers.
The movie came out last week to very good reviews… but leave it to Warner Bros. to totally muck it up, screw over the goodwill from all those backers and scare people off from such future collaborations. That’s because one of the popular tiers promised supporters that they would get a digital download of the movie within days of it opening. But, of course, this is a major Hollywood studio, and due to their irrational fear of (oh noes!) “piracy” they had to lock things down completely. That means that backers were shunted off to a crappy and inconvenient service owned by Warner Bros called Flixster, which very few people use, and then forced to use Hollywood’s super hyped up but dreadful DRM known as UltraViolet.
Nice job, fuckheads.