He’s going for the Hour.
The Hour record in cycling is simple: how far can you ride in a single hour on a track bike? It’s done inside, alone, on a velodrome, and is more than a little bananas. Eddy Merckx set a record in 1972 that stood for twelve years; the current record is 30.9 miles, set in 2005 by Ondrej Sosenka, is only about a fifth of a mile farther than Eddy.
The WSJ has a backgrounder, but the real fun is that there will be a livestream on the Trek site.
Velo News has more, including his playlist.
Tune in.