So, Tom Hiddleston did a funny little vitamin commercial for the Chinese market, and it’s notable for lots of reasons if you’re interested in that sort of thing. For one thing, it was released on Hiddleston’s own Weibo channel, so it’s not just advertising native to social media, it’s advertising tailor-made for a Chinese social media platform — and is meant to be consumed on phones (hence the vertical video).

Anyway, it’s apparently hugely successful in China, but lots of it seems super weird to Western consumers — not the least of it being the weird “immersive” style, and obviously the food choice.

This would all be fuel for discussion on its own, but then Phil Wang made something amazing with it, and that’s why I’m posting it here. Enjoy.