Apparently, they can’t even read their own study on DRM, and are therefore planning to hobble virtually all their releases this year — with some foolhardy DRM scheme that will be cracked in about 10 seconds. The Reuters coverage suggests the scheme will be the same old bullshit from SunnCom, which requires you to allow the new CD to install software in order to work. Um, why exactly would we do that?

We here at Heathen will refrain from buying anything DRM’d. If we can’t put a CD we bought on our iPod on our own terms, we don’t want it.