What’s this? People in Dallas with more money than sense? Horrors!

Heh. The DallasFood web site takes on a firm claiming — fraudulently, as it turns out — to be actual chocolate makers.

Noka had hoped to establish itself as a superpremium confectioner, with prices far, far north of folks like Godiva (hundreds of dollars a pound). They intimated they actually “made” the chocolates, but it turns out they’re just buying and remolding another brand (Bonnat, which is good chocolate, at leaest). This is what chocolatiers do, and is a recognized trade, but it’s not being a manufacturer, and doesn’t command superpremium prices. Also, they aren’t even very good at that: “Noka’s truffles and molded chocolates are exactly what one might expect from a pair of accountants with limited experience and no formal training.”

Nevertheless, they got on shelves at Niemans and Dean and Deluca and the like, though this 10-part series may well put the kibosh on that, even in Dallas.

Seriously, it’s ten parts, but it’s great. Read all 10. DallasFood.org is definitely getting a bookmark based on the strength of this and their chicken-fried steak coverage alone.

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