Forbes has published (use Bugmenot or this local PDF) an astoundingly, resoundingly stupid piece on how to “punish bloggers” — or any internet site — when they run afoul of your corporate talking points. Nowhere in their recommendations do we find “don’t be a dick,” which is kind of surprising considering the content of most of these “brand-bashing” sites. Instead, Forbes focusses on silencing critics without regard to the content of the criticism. Lovely.

Included in their “blog defense” plan are such gems as digging up dirt on the blogger to discredit him or her as well as blatent misuse of the DMCA to intimidate ISPs and hosting companies into taking the blogger’s site down. We suppose simply NOT operating in a way that inspires sites like Untied.com is just not in the cards. BoingBoing has an excellent collection of rebuttal links, including a fine piece by Dan Gillmor.

It’s worth noting, too, that the author is a well-known anti-Open Source bigot, and was one of the lone voices defending an article about Pamela Jones (local PDF) of Groklaw that was little more than thinly veiled attack-and-intimidate piece. Jones’ site covers the SCO-IBM trial, and while Lyons attempts to paint her as a partisan IBMer, the facts of the case have always been on her side (as is evidenced by every single ruling in the years-long case so far). From Gillmor’s piece:

One sidebar, attacking a pro-Linux blogger, inveighs against bloggers’ alleged attacks on free speech because they complained about journalism they found wanting. This could have been an interesting story to cover, but Forbes turns something fairly subtle into a cartoon. One of the problems with the story the Linux folks were attacking was some unsupported innuendo, which the Forbes piece actually repeats in an especially slimy way. (Perhaps it’s worth noting that the Forbes reporter [Daniel Lyons] has a long history of jabbing at the open source folks.)

One word? Cretin. Way to go, Forbes!