There now exist bras designed for unaugmented women to give the distinct impression to observers that they have in fact joined the silicon masses.

The Evolution bra is aimed at “women who lust after the look of cosmetic breast implants,” according to Brastraps Inc., a Florida-based company that introduced the new bra on Friday. The Evolution features a sculpted, graduated cup “specially designed to mimic the appearance of cosmetic breast implants.”

In other words, they produce ersatz fake breasts.