Why NBC really doesn’t get it

NBC has no shows at iTunes now, we hear, because they didn’t like Apple’s terms, and because they wanted stricter DRM. Here’s why this is stupid: they’ve essentially forced anybody who wants to watch something not on the TV to download it. Already, Australia and Great Britain account for an enormous portion of illegally downloaded American TV — not because those places are rife with scofflaws, but because that’s the only way they can get those shows without waiting for them to be released on DVD or shown locally. Taking Show X off iTunes means that folks who want to watch that on their iPods on their morning train ride will have to resort to illegal means to do it. NBC is, in effect, encouraging piracy. Clever move, boys!

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