When David Shepherd and Travis Price saw the new kid in their school being victimized by bullies for wearing a pink shirt, the decided they’d do something about it.

The next day, they handed out hundreds of pink tank tops to as many students as they could, including the bullied new kid, specifically to infuriate, annoy, and marginalize the bullies. It worked.

“The bullies got angry,” said Travis. “One guy was throwing chairs (in the cafeteria). We’re glad we got the response we wanted.”

David said one of the bullies angrily asked him whether he knew pink on a male was a symbol of homosexuality.

He told the bully that didn’t matter to him and shouldn’t to anyone.

“Something like the colour of your shirt or pants, that’s ridiculous,” he said.

“Our intention was to stand up for this kid so he doesn’t get picked on.”

Travis said the bullies “keep giving us dirty looks, but we know we have the support of the whole student body.