Amazon’s launched a new Kindle with significant improvements today, about 15 months after the original device’s launch in November 2007. However, they’ve failed a key point: Apple, for example, tends to increase features over time while decreasing price, but the baffler here is that the new Kindle is still $360 — or about the price of a basic laptop.

It’s a neat toy, but I’m not sure I really want one at that price point. It’s too delicate-looking. At $199, it’s compelling. At nearly twice that, it’s something I think I’d only really want if I were on an airplane much more often than I am now.