He’s down on the term “Digital Rights Management,” preferring instead “Digital Consumer Enablement” on the theory that if you call it something else, nobody will notice that it sucks:

Digital rights management (DRM) is the wrong term for technology that secures programmers’ content as it moves to new digital platforms says HBO Chief Technology Officer Bob Zitter, since it emphasized restrictions instead of opportunities.

Speaking at a panel session at the NCTA show in Las Vegas Tuesday, Zitter suggested that “DCE,” or Digital Consumer Enablement, would more accurately describe technology that allows consumers “to use content in ways they haven’t before,” such as enjoying TV shows and movies on portable video players like iPods.

Hey Bob? Bullshit. Music is going DRM-free already; it’s only a matter of time before video follows suit. DRM has already failed in software, and will certainly fail with music and video. We suspect you’re more of a numbskull marketing droid than an actual technologist, and that you don’t actually understand what you’re talking about, but that doesn’t excuse the outright dissembling nature of this decidedly Orwellian coinage.