We’ve never heard of this dude before, but he lays down the law on web design. If you’re looking for a web site, read these rules, and immediately ignore anyone who tells you to break them.

Update: This was so widely linked that it appears Mr Cole’s site has been removed, hence the 404 you’re now getting. We’ll find a mirror, or he’ll recover. Sorry if you missed it! (Thanks for the head’s-up, Tom.)