There exists a program on MTV called Total Request Live, or TRL. Apparently, it’s a big hit among the teeny-bopper set. The conceit is this: viewers request videos via the Internet, and the playlist is determined accordingly. Wonderfully ripe, of course, for a little subversion.

The plan: submit as many votes as you like via this site for Bhangra artist Daler Mehndi’s video for Tunak Tunak Tun (I don’t know what it means, either). My guess is that the core demographic for said program will have NO idea who this is.