Remember what Banana Republic used to be like, before douches took over? The product descriptions were stories, the gear was wonderful, and you got the impression you were dealing with humans, not a faceless corporation.
Yeah, me too. I wore the shit out of some Ghurka shorts back then, too. Turns out, we’re not the only ones who miss ’em.
Obviously, the market loved the approach — after the founders sold to the aforementioned douches and the brand became something else entirely, another company started doing something very similar. Heathen HQ has a bunch of Peterman stuff, too.
And as long as we’re lamenting dead brands, pour a little out for Willis & Geiger; they were the real deal, to be sure.