Some apparently very smart people went to Kickstarter to fund the production of their new intelligent watch design, Pebble. They sought $100,000 in backing.

With 25 days to go, in excess of six million dollars has been pledged, or 6,000% of their goal.

First, while the official Heathen position for many years has been “watches need springs,” but Pebble does enough cool stuff that I definitely see myself making an exception. (They won me over with the open SDK.)

Second, HOLY CRAP SIX MILLION DOLLARS. Kickstarter may be the most interesting development to come out of the Internet yet. It’s not microfinance, exactly, but it’s hard to see the ease with which Pebble reached 40,000 backers as anything but an enormously disruptive and powerful change in the way interesting things get funded.