In addition to the fancy new iPhone 3GS and related announcements (and don’t dismiss the $99 3G move; Apple’s now positioned for an even larger piece of the smartphone market), we also got a peek at Snow Leopard. The new rev of the Mac OS is a refinement release, not a major feature-laden milestone, but it does include one very significant new capability:

The other major demo was of the Microsoft Exchange support baked right in to Mail, Address Book, and iCal. “The Mac has Office, integrates with Windows IT services, but what’s missing is Exchange,” said Serlet. Apple licensed Exchange compatibility directly from Microsoft, so now it’s a snap to set up integration with Exchange Server 2007 or newer. It includes server auto-discovery support in Mail, integrated view of Exchange and personal calendars in iCal, support for scheduling meetings, accepting invitations, drag-and-drop contact integration, and more. This support should make it far easier to use Macs in most corporate environments.

Windows doesn’t come with Exchange support. You’ve gotta buy Outlook for that. Something tells me that Snow Leopard’s implementation here will be smarter than Outlook’s, too.

Oh, and the price? $29. That is not a typo.