So, what do watch people think of the Apple Watch?

Glad you asked.

This analysis is really astute and spot on, I think. Some bits:

The overall level of design in the Apple Watch simply blows away anything – digital or analog – in the watch space at $350. There is nothing that comes close to the fluidity, attention to detail, or simple build quality found on the Apple Watch in this price bracket. The Sistem51, for example, is a very cool, inexpensive mechanical watch. But it feels like it costs $150 (for the record, I bought one and adore it). Then, for closer to the price of the Apple Watch, you could own this, which is, well, downright horrific in just about every conceivable metric. Seiko does offer some nice things at $349 or less, but again, they feel like they cost exactly what they do. The Apple Watch feels like a lot of thought went into it, and no doubt it did. It feels expensive.


The Apple Watch, in its own way, really pays great homage to traditional watchmaking and the environment in which horology was developed. We have to remember that the first timekeeping devices, things like sundials, were dictated by the sun and the stars, as is time to this day. The fact that Apple chose to develop two faces dedicated to the cosmos shows they are, at the very least, aware of the origins and importance of the earliest timekeeping machines, and the governing body of all time and space – the universe. (Sidenote: this “Astronomy” face will make it super easy to set the moonphase on your perpetual calendar. #watchnerdalert)


Apple paid great attention to detail with this new wrist-bound peripheral, and it shows the Swiss that it is possible to have great design at low costs. That is the most exciting thing about the Apple Watch for me – it will push the Swiss to take the sub-$1,000 mechanical watch category more seriously.

Now, do I want one? Only maybe. I’d have to see one first. But I suspect later iterations will be even more interesting, so it does seem likely that, eventually, I’ll pick one up even if it’s not in 2015.

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