I get lots of bulk mail.
Some of it is scattershot spam from bots or whatever, but a significant portion of the spam I get is stuff from people who should know better, and who’ve bought my address from some list somewhere else on the assumption that if I wanted to get mail from Party X, I also must want to get mail from Party Y!
This is never, ever the case, and it is never, ever legitimate to make that assumption.
MailChimp is increasingly seeing use as the bulk emailer of choice amongst these sorts of people, and because I’ve started seeing this pattern, I’ve taken a step I’ll bet MailChimp hopes doesn’t happen much.
I configured my mail server to sequester anything sent my MailChimp into a folder other than my inbox. It’s not going directly to spam, but it may as well be. I might survey the folder occasionally, but it’s out of my way. And the truth of it is that nothing of value is likely to come from MailChimp anyway.
This kind of thing wouldn’t be necessary if MailChimp was more serious about ensuring its clients were doing real opt-in. But they’re not, and I’m getting the idea that their whole business model is predicated on not being too much of a stickler on this point. They’re keeping out the Nigerian princes, but as far as I’m concerned the Marty McVey Mayoral campaign is no better than any other sort of unsolicited commercial message.
Take for example their “report abuse” method. First, you have to search their site to find a way to do this, but it’s there. Their approach involves a web form that requires the user know how to view the raw headers of the message to pull out a unique value that identifies the campaign and client.
Yeah, nobody is gonna do that. Nobody, I mean, other than me.
It’d be WAY simpler if there was always a “report abuse” link in the footer of every message sent through MailChimp, but that would produce actual reports of abuse, which are not in their interest. This way, they get to say there’s a mechanism for reporting and dealing with abuse, but their implementation means only nerds like me will ever bother doing so.
It’s reasonable to assume this means that MailChimp isn’t that interested in preventing abuse or getting reports of abuse from bulk mail recipients, because it’s bad for business. Most people who get spammed by a given campaign will just delete the mails when they come in.
As I suppose is obvious, at Amalgamated Heathen, we’re not most people.