In 2007, after a well-timed robbery, I bought an Olympus OM-D E-M1 mirrorless (m4/3) camera to replace an aging (and now gone) Canon Rebel. It was pretty great!
Then, late last summer, I upgraded again: this time, I jumped ship to Sony’s full-frame mirrorless line with an A7ii, which of course required all new glass, but I’m a man of simple tastes so the whole thing was still not crazy expensive. And I’m OVER THE MOON about this camera; seriously, it’s amazing.
And, even at the time, I honestly never really considered staying with Olympus. They didn’t have something interesting to me — and Sony was wowing the world with their small-body full-frame line, which allowed drastic improvement in the areas of photography most important to me.
Turns out, this was probably a good call: Olympus has exited the camera market in Korea. It’s hard not to read this as a harbinger of further exits to come.