The WWDC keynote was today, and Apple has just raised the bar for the entire mobile phone world in a way even more threatening to the smartphone status quo than the intro of the iPhone 1.0 last year. Even if we skip the SDK — and you shouldn’t, since what you can do with an iPhone makes all the other smartphones look stupid — it’s still a gamechanger.

The new software, for all iPhones, includes:

• Bulk copy/move/delete operations
• Contact search
• Full iWork document support
• Complete support for Word and Excel documents

Thereby closing some glaring usability gaps in an otherwise tremendous platform. (To be fair, most people don’t have 600 contacts in their phones — but I do, and that made me really miss search.)

Add to this a new service called MobileMe (replaces .Mac; $99/year) that provides over-the-air sync of not just email but also addresses and calendar data. It works with native Mac tools (iCal/Address Book) as well as PCs running Outlook, and includes access to incredibly rich web apps for all that data, in case you need it. Exchange + Blackberry Enterprise Server? Who needs that?

Additionally, iPhone 2.0 includes optional support for Exchange and Cisco VPNs out of the box, including the ability to remote-wipe a lost device.

That sound just then? Someone in Canada shitting their pants.

And that’s not all. The new iPhone 3G, as expected, got introduced today. It includes data speeds approach Wifi as well as an integrated GPS. It’s also slightly slimmer, has a flush headphone port, and the 8GB model is only $199. Available July 11 in the US (and 21 other countries; 48 other countries to follow).

I said I wouldn’t upgrade immediately, and I really meant it. I just got my iPhone a few months ago. But at $199 for the speed bump and GPS, it’ll be hard to say no. I’ll still wait for a month or two post-launch to ensure no problems surface, but DAMN.