You set USB cable prices for OfficeMaxDepot. Actually, this may be an “asshole” and not an “idiot,” but either way they’re worthy of contempt.

I went over at lunch to get an extension cable to facilitate more comfortable Rock Band play in the Steel Heathen Lounge, and discovered all they had was a Belkin six-foot for twenty clams.

“Gee, that seems a little high, and plus I’d like a longer cable. What does Amazon have?” Enter the glorious iPhone, and I discovered they stock the same Belkin cable for less than six bucks. The local price is 333% of the Amazon price (and we have Prime, so there’s no shipping cost).

I expect a local premium in pricing to account for brick-and-mortar convenience, but I expect it to be ten or twenty percent. 233% more is “we see you coming, and we’re gonna fuck you” territory, and that’s the sort of thing people don’t like.

Information is easy to get. People don’t like being taken advantage of. Do the math.