Companies Baffled by iPhone’s Success:

One direction, advocated by Lucia Predolin… is to manipulate users by identifying their “need states” — including such compulsions as ‘killing time,’ and ‘making the most of it’ — and fulfilling them subliminally.”

How about this: make a product that doesn’t suck, and that aggressively creates a better user experience than what was previously available. Profit. I particularly like that they’re confused why all the good mojo is accruing to Apple and not AT&T. Could it be that it’s because nobody is confused about who actually made the iPhone?