Why we miss what MTV used to be

Twenty years ago, MTV showed videos. Lots of them were crap, but some, a tiny but measurable fraction, were the inspired minifilms that defined the genre. Sometime in the 90s, though, they stopped being a music channel and started being a lifestyle channel, which is why we’ve never before today seen Michel Gondry‘s utterly brilliant video for Bjork’s “Bachelorette,” off her 1997 record Homogenic.

If they still played stuff like this, we’d have it on all the time.

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