Laura Lemay’s husband was in a bad biking accident on Saturday, which is scary and awful. He’s ok, but he was riding without ID, which isn’t. Ms Lemay’s now a believer in always having something with ID on it now (as is her husband), but the more interesting idea came late in the post.

Put ICE in your damn phone. ICE is short for “In Case of Emergency.” This meme was spread around the net last year as the number you program into your cell phone for emergency personnel to call if they find you unconscious n the road. Eric thought this was an urban legend. Soon after Eric called me on Saturday I got a call from the group ride leader who had picked up Eric’s cell phone and started noting down numbers to try to find someone to notify. The random number method eventually works, sure, but ICE is much more direct. I’ve got ICE in my phone, and as of this morning Eric has it in his. My phone also lets me add longer notes to the address book entries so my ICE also has my name and blood type. Put it in. OK, one more lecture: hug your family today.

This meme is new to us, but you can bet your ass we’ve put ICE in the Treo just now. We suggest you do the same. You never know when it might help, and the cost of doing it is pretty damn low.