This story reminds me of something I’m pretty sure Mike did in college. See, his dorm room phone number was one digit off the line used to reserve raquetball courts at the new Rec Center. When the semester started and the Rec Center opened, Mike started getting LOTS of wrong numbers, often earlier in the day than Mike wanted his phone to ring. Mike asked the campus phone people to change either his number or the raquetball number, but nothing doing — they’re set in stone for some reason.
So he stopped telling people they’d called a wrong number, and started taking reservations instead. As I recall, eventually they changed the number.