Apparently running out of maladies to cure, Eli Lilly has created a new one. Actually, they’re just calling good old-fashioned PMS “Premenstrual Dysphoric Disorder,” and are giving their “new” remedy a marketing full-court press.

The kicker? This new wonder drug — “Sarafem” — is actually just Prozac, i.e., fluoxetine hydrochloride. Oh, what a Brave New World in which we live…

Check it out at Plastic.