Right, so, Mrs Heathen and I have been meaning to cancel Netflix for ages. We hung on for a while on the strength of hopes about their streaming options, but the honest truth of the matter is that their streaming selection blows goats.
Our main “unowned movie” outlet is rental via the AppleTV from iTunes. It’s a great solution; it costs more than physical rental, but there’s no going-and-returning aspect to it, and you don’t have to plan like you do with Netflix.
However, we’ve also noticed something else: The promise of Netflix and related endeavors was that we’d get access to a much larger set of films than any video shop could have. And that remains true, but only if you plan and deal with Netflix’s legacy DVD-through-the-post plan. Rights issues (presumably?) have kept this awesome “long tail” of content off streaming servers, so physical DVDs remain the only way to watch most films. Neither Apple nor Amazon nor Netflix Streaming offer anything close to what you can get on DVD.
So somehow, over the last 10 years, the actual set of movies easily rentable by a humans on a Friday night has actually gotten smaller, since Netflix managed to kill Blockbuster after Blockbuster more or less destroyed the local purveyors.
Even so, we never used them. We’ve had one DVD on hand for literally years. It went back last week. But if we want to watch a randomly selected film, odds are we won’t find it online anywhere legal – and we’ll find ourselves back at Netflix. I assume the problem is rights issues, i.e. copyright shenanigans, which means once again Big Content is keeping businesses from providing something people want.
Well, that and the fact that most people are happy if you let them rent one of a dozen blockbusters, and never have a desire to see an old movie, or a small indie film, or a foreign film.

